iPhone Bows to Winds of Recession
Who is going to be tempted by this little offer ?
Better deals for UK users of Apple's iPhone are being launched as operator O2 overhauls tariffs less than three months after the mobile hit the stores.
The lowest £35 monthly tariff is to offer about three times as many texts and minutes, while the current £55 deal will be cut to £45 from Friday.
In the US only two months after the iPhone's launch in July Apple slashed the price. Obviously you don't this when sales are steaming ahead! Nevertheless Apple tried to put a good face on the situation by announcing that it had sold one million iPhones keeping ahead of its target date of the end of September.
The same thing is happening in Britain. Sales are obviously slowing fast after the busy Xmas period as the credit card bills come in and houses continue to decrease in value. O2 tried to put a good face on the situation according to the BBC:
Sally Cowdry, O2 UK marketing director, said: "The iPhone is already our fastest ever selling device and this added value will allow us to appeal to an even greater segment of the market - it is an unbeatable proposition."
Just hang on what is this "added value"? Loads more texting? The people good at texting are my students: behind their backs, blindfolded, under the tables naturally they will all be rushing out to spend £280 to get more texts.....
